I Help Sport Nutrition Brands with "Email Storyselling" – a Daring but Fresh take on Email Marketing... that Sets Them Apart from Every Other Choice in this Crowded Market.
60 BILLION United States Dollars.
That’s how large the Sports Nutrition space is – it’s arguably one of the most lucrative industries to be in…
But that kind of money doesn’t pass by unnoticed:
Which is why a whopping ≈ 3.000-5.000 supplement brands are already fighting over the very same sliver of customer attention you’re after:
- So you don’t need me to tell you how saturated it is…
- You don’t need me to tell you how little it takes for customers to jump ship to anyone just slightly cheaper (i.e. how loyalty is essentially a product of a bygone era…)
- You don’t need me to tell you how your hardest task – every week, month and year – is standing out in this sea of options…
Standing out like a stick in the mud… like a red apple in a crate of green ones… like an old brown Volvo in a parking lot full of white Teslas…
Well…
I Specialize in This – At Least on the Email Side of Things.
I’ve spent 4500 hours (≈ 2.5 years) developing a method I call „Email Storyselling“ – a daring but unique take on email marketing for this industry.
(The full backstory is on the About page.)
So what exactly is it? What makes it different from the usual email playbook most supplement brands run?
That’s far too loaded a question to do justice to in a sentence or two here…
Which is why I packed the answer into a pithy little book called:
“Emails Without Bite.”
It’s essentially a concentrated crash course in the core idea(s) behind Email Storyselling.
And you can grab the book immediately, as a welcome gift, for hopping aboard my newsletter:
This Book will be delivered to you in a PDF/Apple Book/Kindle format (yours to choose which you'll use).
And here’s just a snapshot of what you’ll discover inside:
Why an image/graphics-heavy approach to your emails borderline DEVOURS susbscriber engagement (and thus, conversions & sales too…) [pg.32]
The bastardly reason Walmart, Amazon, Nike, Starbucks and other big brands DO NOT get penalized for using images/graphic in emails and you DO! (Caution: there’s a high chance the answer might piss you off…) [pg.41]
The two hidden ever-present enemies frequently “kidnapping” your subscribers… [pg.17]
How I turned a UK supplement brand’s pre-workout marketing email into a full-fledged 5-day “Email Stoyselling“-esque promotional campaign + a paragraph-by-paragraph, sentence-by-sentence, and word-by-word LOOM video recorded breakdown of it! (Honestly? Getting the book for just this part might be worth it…) [pg.58]
How to send shivers down your competition’s spine every time you send out an email… [pg.22]
How to straight-up DISCOURAGE your competition from ever trying to compete with you for customers’ inbox attention… [pg.22]
What your dog can teach you about selling more supplements! [pg.55]
The one-punch-two-punch combo of emails that make your customers AND the Gmails, Yahoos, Outlooks happy… [pg.65]
How to stop your emails from slowly becoming perceived as the marketing equivalent of a drunk ex calling you at 2 AM… [pg.47]
What kind of email subscribers are terrific for buying a lot (and repeatedly…) while also being an absolute pleasure to deal with! [pg.30]
How to turn the most stubborn, cynical and skeptical of customers into some of the above! [pg.30]
A simple 4-question test to check if your newsletter is yay or nay… [pg.19]
How the vast majority of supplement brands score on that simple 4-question test… [pg.19]
An email structure – you’re probably using right now – that is psychologically proven to be hurting your emails’ conversions… [pg.56]
The ONE thing 91/100 of a billion-dollar per year marketing giant’s most successful promotions all have in common… (and how you can apply this in genuinely the next 5 minutes to all your emails!) [pg.52]
What exactly to avoid doing if you don’t want your subscribers’ brains to automatically put the “Too Hard!” tag on your emails… [pg.34]
Why offering too many supplements to buy in an email absolutely NUKES conversions… (Einstein – yes, the Albert Einstein – himself agrees with this.) [pg.53]
A laborious but very profitable ‘Sending out Ships’ email methodology… (note: if you’re lazy or undisciplined skip out on this one.) [pg.22]
The “vicious beast” responsible for most of your emails always landing in customers’ spam or promotions tabs… (and a simple way to conquer it!) [pg.61]
8 tips for landing more consistently in the primary tab… and less so in the spam/promo tabs! (majority of your competition isn’t doing most of these…) [pg.64]
The differentiation argument for completely ABOLISHING all images/graphics in emails… (not just an argument, a demonstration too!) [pg.35]
The technical argument for completely ABOLISHING all images/graphics in emails… (not just an argument, concrete proof too!) [pg.38]
My automatic reaction to the standard marketing email – in this industry – as someone who has nearly a decade of experience from the consumer’s POV (WARNING: it’s not pretty, so scroll past this one if you’re flakey.) [pg.29]
The EXACT types of emails that Gmail, Yahoo, Outlook and other ISPs reward with more frequent placement in the primary tab (where your email subscribers will actually see them, because let’s be honest – no one checks their spam/promotions folders…) [pg.63]
Matthew McConaughey’s blueprint for turning your email channel into not only the most dominant traffic & sales-generating one… but the SAFEST one as well! [pg.10]
Why your newsletter… is NOT just a newsletter! (hint: it’s much more than another mere marketing channel…) [pg.18]
What is THE optimal email frequency for the most opens, clicks, replies – and yes – sales… [pg.19]
How radio stations figured out this optimal mailing frequency 7-8 decades ago… (yes, when email wasn’t even invented yet!) [pg.20]
One principle McDonald’s and Coca-Cola followed for two of their most successful branding campaigns… (and how you can apply that same principle to siphon more email profits.) [pg.59]
Why your own Subject Lines probably aren’t ‘out there’ enough… [pg.23]
The quick Red apple/Green apple test to see if your Subject Line is ‘out there’ enough… [pg.24]
The 7 elements that make a quality, unique and addictive supplement newsletter your subscribers can’t get enough of! [pg.49]
How a SINGLE email was potentially the difference between a restaurant staying open… and filing for Chapter 11 bankruptcy! [pg.11]
A possible – and perhaps even somewhat probable – scenario where you could read this book and get absolutely NOTHING out of it! (Hell – it might even be downright detrimental to you!!!) [pg.66]
What I believe to be by far the most important chapter in this ENTIRE book… (if all you take away from it is just this? Then it will have been well worth your time…) [pg.59]
Why it’s best to order some Uber Eats before reading this book… [pg.6]
* There’s more, but that should give you an idea of what to expect inside.
But before you grab the Book & get in on the action with my newsletter…
(Which, by the way, you can get a glimpse of what it’s like on my Email Echoes page…)
I’d be remiss not to issue you a…
Fair WARNING:
If you’re easily offended… allergic to new ideas… or straight-up can’t even entertain the IDEA that, yes, your emails are not perfect and may have a blind spot or two?
Then both this Book – and me in general – are not for you. You’re probably not gonna have a good time around here…
(You’re certainly not going to see any viral TikTok techniques or AI ‘hacks’ inside…)
But if you’d like to generate traffic & sales from your newsletter in a unique way… and you’re not the kind of person who needs to be coddled and/or lied to about it?
Then enter your info below to hop onto the newsletter & grab my Book:
Q: „What kind of proof do you mean by ‘some kind of proof that you actually do run/work at that company’?
A: Here are some examples:
1) If you use your company email to opt-in – e.g. if you work at Microsoft, and use johnsmith@microsoft.com – then that’s good enough (You’re still gonna need to write something on that last line of the sign-up form since it’s required. So just write anything IN THIS case.)
2) Link to your LinkedIn profile: that way I can see you actually run it/work there. [This may be the most straightforward way.]
3) Link to your company’s bio/team/about page (obviously, you/your name needs to feature there).
4) Link to a published article, podcast or press release: If you’ve been mentioned online in connection with your company, just drop that link (although make sure it’s as recent as possible).
5) Link to any business directory listing where it shows you’re affiliated with the company.
** Any other proof, which you can think of that I didn’t mention here, but would satisfy this requirement of proving you are actually affiliated with the company.
Q: „Why do you want so much of my information to join your newsletter anyway you creepy stalker?!?“
A: First of all, don’t yell. Secondly, the Email Service Provider I use gets paid by the number of subscribers I have on my newsletter. The more I have > the more costs I have. So I don’t want a bunch of fake/bot/spam email addresses inflating my costs. Plus, I also don’t want brands from other industries – which I don’t cater to – accidentally ending up on my newsletter. I can’t help them, so I also don’t want them needlessly inflating my costs. So don’t try anything clever. Due to the nature of my business I don’t get thousands of traffic every day, but that allows me the luxury of manually checking every sign-up. You have been warned. Try any funny business and you run the risk of not only being rejected, but also being blocked/blacklisted.
Q: „That’s a fair point, but God, could you be a bit less obnoxious about it??“
A: Really?! Well my oh my… I thought you’d find me quite charming… (the answer’s no btw.)
Q: „And who are you to be this obnoxiously arrogant?“
A: And why are YOU the one now who wants to know so much about me huh!? How’s that for an Uno Reverse! Jokes aside: I am quite a private person – you’ll see that I barely have social media (Bar LinkedIn, which I don’t really consider social media in the traditional sense). But you can find out more about me & my story on the ‘About‘ page.
Q: „But how do I know you won’t try and sell my information to someone else?“
A: As someone who has sadly had his information sold to those sleazy data brokerage companies… I will never do that. I will treat your information the same way I would want mine treated (that should teach me not to sign up for a bunch of stock investing newsletters…) Oh yeah, and I’m heavily into finance/investing too, being an economist by education and all that. So there’s your little fun fact about me…
Q: „What makes your emails different then? What’s wrong with our emails?“
A: Shorter answer: There’s nothing wrong with them, I just treat email marketing differently. Or put better: I don’t treat it like an event, I treat it like a process. Because without it, all you have is a promotion. And a promotion does not make for Email Marketing (or any marketing in general). Also I don’t know if you’ve checked the stats lately…but most promotions FAIL!
Longer answer: Read the Book that you get for signing up to my daily newsletter. That’s a pretty good ‘crash course‘ on most of my philosophy.
Q: „All right, but still… why should I listen to you?“
A: You should listen to me simply to disqualify me as someone worth listening to (when’s the last time you came across an Email Marketer SPECIFICALLY SPECIALIZED for the Sport Nutrition industry?) Or you can always just keep listening to the marketing agencies – which promise you hills & valleys while in reality most are just overloaded shops that hand you over to a junior (or worse: outsource you to a “global talent” – i.e. some third-worlder making $4/hr prompt-jockeying ChatGPT.) Makes no difference to me either way.
Q: „Okay so what proof/guarantee do you have of this whole new „Email Storyselling“ way of working?“
A: None. Marketing and innovation never have any guarantees. They rely on expertise, testing and educated guesses. Not to mention that every single company has different strengths, weaknesses, assets, liabilities, reputation & brand reputation, customers & relationships with their customers and so on. So EVEN IF I was allowed to post some kind of testimonial/case study (read the next question for why I’m not…) I still wouldn’t be able to guarantee you anything. So if you’re the kind of person who needs a 100% money-back guarantee when buying a washing machine – or just likes to play it safe in almost everything? You’re probably in the wrong saloon, Mister. I like regularly defying industry dogma & norms – therefore I don’t really cater to business people who need a guarantee to make a decision. Especially a decision like this – which is a ‘two-way door‘.
Q: „But you at least have some testimonials then, right?“
A: I specialize in email marketing for businesses in the sports nutrition/supplement industry. Put yourself in my position: Would anyone ever give me a raving testimonial such as: „Man, Frankie is amazing. His ideas and his whole take on email marketing are so different from anything else I’ve seen out there! I cannot recommend him enough to anyone who runs or works for a supplement brand. He’ll siphon pure rolled gold out of your newsletter!“ (If you can’t read between the lines: Why would anyone WILLINGLY advertise the competitive advantages – that I bring – to his direct competitors? In fact: it’s probably in your best interest that I stay as niche as possible… for as long as possible…)
Q: „How many emails will you send me“?
A: At least one every day (yes, on weekends and holidays too.)
Q: „Will you try to sell me stuff?“
A: Sell you what exactly? If you mean my services? Yep. Unashamedly so (although I will not be hardcore & overt about it – read my emails, you’ll understand.) However, I do only take on one client at a time. I only consider it ethical to do so – for my current client alone to reap the competitive advantages that I bring. And before you say how I’m ‘virtue-signalling’ or something… I am not. Before I start a minute of work with you, I will willingly put forward a Non-Compete Agreement (and an NDA as well). It’s a contract that legally FORBIDS ME from working with any of your direct competitors – as long as we have an active working business relationship (so I guess it’s in your best interest to keep me happy as long as possible 
). The only way to know my availability for work is if you’re on my newsletter– I announce it there regularly.
Q: „I’ve subscribed to your newsletter but quickly unsubscribed. I can’t believe how disrespectful you are!“
A: Listen: If you are going to complain about „disrespect“ from my emails… then unsubscribe (or don’t even subscribe in the first place). I am NOT here to „respect“ you. I am here to entertain you, to elevate your thinking, to give you options for thinking differently, and ultimately – to sell you on paying me (a lot of moolah I may add) to apply everything I know & teach directly to your supplement business. So expect to be directly or indirectly criticised, offended and OUTRAGED even… expect to have your buttons pushed hard if you plan on reaping the benefits of being on my newsletter.
Q: „Why does your website look so ugly though? Your designer ripped you off.“
A: He did not. I don’t do anything by accident…
Q: „Why is your website a .net and not a .com?“
A: Why not? Billy Bob Thornton has a .net one, why can’t I?
Q: „You know what actually? I think I already love your stuff. Where do I sign up?
A: Scroll up to the top where the newsletter sign-up form is located. Or click here.
Q: „No no no, where do I sign up to hire you directly? I want you to help me with my emails.“
A: Already that certain? Fair enough. Click on the button below then: